Learn Together
Real time, small group programs and dive-in-as-you-need digital products designed to give YOU the tools and expertise to refine your business and sell more of your offers, more easily.
Brain camp
An intimate (really — 20 people, max!) small group program that helps you master the psychology of high-performing copy
By the end of our time together, you’ll be able to:
Set your projects up for success, right from the get-go, thanks to rich voice of customer data
Identify what your prospect needs to hear, when, and why
Write quickly and confidently — *without* a template
Justify almost every line of copy to your clients, boss, or business partner
Get reliably better results
Feel confident in the knowledge, skills, and VALUE you bring to the table, and
Show up (and charge!) like the expert you are
I run Brain Camp once a year, and spots are limited. If you want more details + first dibs when I launch the next round, join the waitlist below.
“Brain Camp abso-fucking-lutely improved the way I write copy.”
-Emily Zoscak, Senior Content Designer at Meta
“The testimonial from the beta round of "better than Copy School" was looming over my head the whole time. Can't say that she was wrong.”
-Megan Baird, visualizedcopy.com
“I'm approaching copy projects in a much MUCH more strategic and research-led way. And that means I'm better able to sell my work back to clients, and charge what I'm worth.”
-Anna Rogan, annarogan.com
Social Proof Sidekick
Everything you need to collect, select, and leverage social proof to sell more stuff to the right people
And by ‘everything’ I mean… well, ALL of it, from the psychology behind why social proof is so effective, to fully customisable tools that make it easy to collect the kind of proof that will have your ideal prospect confidently hitting that buy button, and a stack of real-life, annotated examples of how to leverage that proof most effectively — regardless of whether you’re selling digital products, 1:1 services, online courses, or things that arrive in the post.
In other words, the stuff that helps you get real results.
“The ROI on this is insane. There is nothing else around like this.”
-Kelly Eamens, kellyeamenscopywriter.com.au
“I updated the testimonials on my sales page and the conversion rate skyrocketed to 13% 🤯”
-Nicola Moors, nicolamoors.com
“Look, honestly, I was doing a reasonable job using social proof but this is next level.”
-Liz Green, lizgreencopywriter.com
The Mirror Journal
A reflective practice tool that helps you tap into what you think, know, and feel and use that intel to guide your next step, so every decision you make brings you closer to the version of your business that supports you and the life you want to lead
No generic, feel-good-fluff. Just solid prompts that help you work your way through specific challenges you face as a business-owning human, like naming your price, what to do when things aren’t working, and how to respond when a big opportunity lands at your feet.
“This is my favourite business tool. It's like a mini-course in building your self-trust muscle.”
Miish Grixti, miishgrixti.com
“I just don't fucking use other journal-type things… (but) this feels like an accessible version of DIY coaching. It's your magical combo of psyc + copy/biz that makes it a win.”
Ami Williamson, damnwrite.com.au
“The thing you really need to do when something isn't working: STEP AWAY and reflect. But, without a tool like this, I don't always have the discipline to go deep enough.”
Amy Posner, amyposner.com