What would shift in your business if you could hear and get heard when it mattered most—
in a sales call? in a podcast interview? in your emails? on your socials? in your coaching calls? in your keynote? in team meetings? in your online communities?
Running an online business can sometimes (ok — *often*) feel like a game of mastering 1078 different skills
We’re talking:
Lead gen
Funnels
SOPs
Pitching
Positioning
Creating ‘irresistible’ offers
Collecting feedback
Writing copy
Instagram
Threads
LinkedIn
Email marketing
Outsourcing
Investing
Tech stuff
Figuring out the next evolution (and trying to not to burn down your existing business in the process)
And, if my maths is right, we’ve still got 1062 to go…
(No wonder you’re tired!)
This is going to sound weird, but can you do me a favour?
Make a mental note of your to-do list for the week—
Anything that’s in your calendar (meetings, interviews, workshops, events etc), as well as any tasks you want — or need — to tackle (e.g. email list, pitch podcast, re-write home page, prepare presentation, reply to bookkeeper, restock the pantry with Whittakers, check Slack, send that awkward email to your client).
Got it?
Cool.
How many of those things require you to communicate effectively with another human being?
Most of them, right?
And, if you could communicate expertly—
Let’s set the bar high here and say as well as a therapist (but a good one, not one of those dodgy ones who asks cliched questions like ‘how does that make you feel?’ as they peer over their non-functional spectacles) —
What would that mean for your business?
For example…
🤔 What would it mean if you rewrote your home page so every single person who lands there can immediately see whether they’re in the right place, and — if so — what they should do next?
🤔 Or if you were able to answer someone’s question about what you do with a response that clicks, and is met with genuine enthusiasm, because ‘wow! I need someone like you!’?
🤔 What if you were able to (finally) brief your contractor in a way that allows them to operate as a human extension of your brain?
🤔 Or ask your coach the kind of question that gives you the precise insight you need to get moving?
🤔 What if you could hold that boundary with your (honestly quite annoying) client, without feeling like a hardass?
🤔 Or if you could put together a workshop that felt so on point for the audience, your inbox gets flooded with thank-you’s and requests to work together in the hours after?
🤔 What if you could actually show up on social media — without feeling like an imposter — because ‘being visible’ doesn’t feel so scary anymore, now you a) have the skills to genuinely connect with people there, and b) realise the ridiculously high content standards you were trying to reach were all self-imposed?
🤔 What if you could offer the kind of reflections that uncover a whole field of objections on your next sales call, then have the skills to not only normalise those objections, but address them in a way that leads to a signed proposal?
🤔 What if you could craft a pitch for that stage that you’ve DREAMED about being on that’s so compelling, you get a ‘yes’ within 24 hours?
Most importantly, what would happen if all of those things took place together — one big, delicious ripple effect running through your business?
*inserts appropriate pause for thinking that one through*
Hey, I’m Kirsty
My entire working life (well, except for that stint as an angsty teenage checkout-chick — a role I will regale my grandchildren with, when the idea of anything but a robot scanning your groceries is obscenely quaint) has hinged almost completely on my ability to connect with people, hold space for their fears, witness their potential, and enable them to move towards a better, easier, or richer version of their lives…
Using only words.
And y’know what?
The longer I’ve been in the online space, the blurrier the line between therapy and business has become.
We humans, regardless of whether we’re in a therapy session, on a discovery call, listening to a podcast, or reading an email on our phone while we sit on the loo, absolutely thrive when the interaction we’re part of feels specific to us.
When we feel seen.
When we feel like we’re the only person ‘in the room.’
Ex-psychotherapist, ex-launch copywriter, and ex-pert (see what I did there? 😉) communicator.
And we business owners—
Regardless of whether we’re therapists, copywriters, designers, video editors, artists, course creators, OBMs, event managers, or some other glorious thing, realise the best outcomes when we provide that exact feeling for our prospects, clients, team members, and partners.
Unfortunately, no-one tells you that when you set up shop.
Which means you focus firmly on your core deliverable, and get increasingly overwhelmed as you realise it’s not enough to keep your business growing the way you want it to—
No matter how exceptional you are.
And yes—
Of course you can upskill and outsource (which, ironically, is a skill in and of itself 🙃), but that approach often feels disconnected and discombobulating.
Where’s the common thread?
Why do I feel so scattered all the time?
What the eff am I even doing?
The thing I’ve found to be true, over and over again (in my own business and in my clients’) is that effective communication is the connective tissue that allows your business to continually kick the goals you set for it
Because once you master skills like:
👉🏻 Creating safe spaces
👉🏻 Pinpointing the most appealing frame
👉🏻 Asking better questions
👉🏻 Defining roles and responsibilities
👉🏻 Facilitating deeper disclosures
👉🏻 Picking up on the message between someone’s words
👉🏻 Making complex ideas relatable
👉🏻 Constructive disagreement, and
👉🏻 Bringing your own feelings, expertise, and observations into the conversation
Plus gain the ability to notice what’s going on inside your own head before, during, and after an interaction (when you’re quietly shitting yourself before a sales call, for example, or find yourself clamming up mid-interview, or feel your brain switch into people-pleasing mode during a client check-in) —
You’re able to grow a business that feels
really bloody exciting to be in
Thanks to the fact it’s now no big deal to:
💥 Write (and send!) a compelling pitch
💥 Lead a successful sales call
💥 Set clear expectations with your team
💥 Hold healthy boundaries with your clients
💥 Package up and share your expertise in a way that resonates
💥 Strategically sequence a conversation across a string of emails
💥 Pull the right people into your copy (and guide them, expertly, towards the best action)
💥 Ask the kind of questions that get the most valuable responses, so you can refine, sell, and evolve with a clear, grounded confidence
💥 And, of course, deal with the gremlins in your head
So, if you’re currently in the space of feeling like you have to grasp a new skillset for every scenario you find yourself in
(and things aren’t flowing — at least not in the ways that matter to you)...
Maybe it’s time to switch things up, and master the one core skillset that underpins (almost!) every scenario.
Allow me to introduce…
Comms Camp
Master the skills to hear and get heard when it matters most, so you can create exceptional impact in your business —
for yourself and the people you serve
This is the first time I’m offering these skills in this container, so I can’t
prove the value of Comms Camp just yet, but…
I can prove what’s happened for people who
joined my earlier programs
(the ones that helped people master very similar skills, but
focused purely on how to apply them to copy)
Here, take a look…
“This course felt very transformative for me. I wasn't really expecting that. I felt like my business and I went through an awakening as a result of the process. I feel more confident and in control.
I re-created my website, my branding, my processes, and marketing efforts throughout the course. Now I can clearly see where I want to go, whereas before I was kind of along for the ride wherever business was taking me. It's a really amazing feeling.”
- AMY GRIFFIN, GRIFFINCOPY.COM
“It has been twelve weeks of a-ha moments, 'new levels unlocked' feelings, and big wins. It gave me courage to take big risks in both my businesses.
Also...
→ I launched a newsletter I'd been putting off for 3 years
→ I surveyed a valuable but bit neglected customer group for the first time in YEARS, with incredible results
→ Being around so many smart minds and asking so many questions helped me realign my membership for the coming year in a way that's been exciting, enlightening and will (I hope) boost our growth
- RACHEL SMITH, RACHELSLIST.COM.AU
The skills and tools and workshops throughout gave me the confidence to raise my rates and finally start selling my day-rate. Now, not only do I feel capable to deliver incredible value in my offers, but I get so much more enjoyment from the whole process too.
There was also so much insight into the *DO*ing side of things that all the theory of new concepts was super easy to bring to life in my own business and work. It’s worked freaking wonders for my confidence.”
- MIISH GRIXTI, MIISHGRIXTI.COM
“This has been the most enjoyable business and life-changing program I’ve ever invested in.
Comms Camp is a place to connect with who you are and what you want, and then master the skills to interact with the world around you in order to achieve it
It’s holistic, human-centred, and (of course!) strategic, thanks to the fact it puts the focus firmly on teaching you how to think, rather than simply telling you what to do.
That way, you’ll never meet a situation you can’t respond to, which is critically important, since no two businesses are exactly the same.
Here’s a look at how Comms Camp compares to other business-building programs you might have tried or thought about trying before
OTHER PROGRAMS
✹ Are often hyper-focused on a specific skillset (e.g. launching a podcast, crafting a pitch) OR try and do it all — which usually results in an overwhelm of material, and a sense you’ll never actually get through it.
✹Teach processes, and work on a copy-paste model of success.
✹Focus a lot on theory — teaching you why and how something works, but leaving you to go and do the thing alone.
✹Focus only on the external parts of the skills they teach (e.g. what you should say on a discovery call, or the kind of language to use on a sales page), or devote a single session to ‘mindset’ and call it a day.
✹Apply a narrow lens to what they teach, leaning a lot on tips, tricks, and standalone tactics.
COMMS CAMP
✹Teaches a hyper-specific skillset (interpersonal communication) then applies it to various scenarios you’ll likely experience in the course of running and growing your business.
There are just 14 skills lessons in total (almost all of which are 20 minutes or less) and the application-based workshops are designed so that you only dive into those which are relevant, when they’re relevant.
The whole idea is you master the building blocks, then put them together in whatever shape fits your current challenge.
✹Teaches skills in a way that encourages you to make them your own, safe in the knowledge that context and authenticity will get you further than trying to emulate someone else, any day of the week.
Comms Camp is also a place for success on your terms, because there’s just as much joy in cracking 500K as there is in having more time to devote to creative pursuits, or only working school hours. In other words, there’s no ‘shoulds’ to aim for, and you get to define the metrics that matter.
✹Takes a holistic, human-centred approach, pulling together concepts from the worlds of psychotherapy, sales, and copywriting, and putting them in the context of online business—
In a way that acknowledges that everything in your business is interconnected.
✹Also addresses the conversation that’s happening in your own head, because feeling comfortable (and even excited) about connecting with people, right across your business, is just as — if not more — important than learning the skills themselves.
✹Is OBSESSED with bridging the gap between theory and practice as quickly and easily as possible.
What does that look like?
There’s a custom-GPT (called CommsBot) that allows you to practice the skills you’re learning in different scenarios, so the real-life sales call isn’t the first time you’re using reflection, or next week’s group coaching session isn’t the first time you try something from the ‘use of self’ bucket, or that upcoming podcast interview isn’t the first time you’re flexing your question-asking skills.
In addition to CommsBot, there are a bunch of resources (think communications audits, worksheets, and annotated examples) that help bring what you’re learning to life.
And, if you opt for the VIP version of Camp (more on this below!) there’s a huge amount of support, including 1:1 coaching via Voxer, group therapy sessions, live skills practice/Q&A/GSD sessions, and a Slack-like group space where you can interact with a tight-knit group of other Campers.
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“Sometimes memberships and group programs require you to fit in rather than figure things out. I appreciated your perspective around business not being a one-size-fits-all.
Most business coaches don't ask as many questions as you. And you ask them from a place of curiosity and care which is where the magic happens.
I launched 'that' program! Finally. Decided to put another to bed. AND created a new offer.”-KATE RICHARDSON, KATERICHARDSON.CO
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“Coaching with you doesn't compare to any other coaching I've received before.
I think because you bring that perfect blend of not just mindset and reflective practice, but psycho-therapy tools (hello, Gestalt Therapy!) along with the glorious strategy and real-world experience that's so powerfully applied with your outsider's perspective.
You're not only able to see things clearly, that feel murky and confusing to me... you're able to ask the questions that help clear up that murkiness, stat, and then provide as much practical guidance as I'm looking for. I never feel like I 'shut down' or that I'm carrying out anyone else's ideas other than my own.”-MIISH GRIXTI, MIISHGRIXTI.COM
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“It was so valuable to have Kirsty on hand to answer business/mindset challenges, it really was like having a little business therapist in your pocket.
Not only did she help me through some of my sticking points that were holding me back, but I saw how much she helped others too (more than once I saw people saying they'd be printing her responses to put by their desks, it was that good).
This was the first course I've done that actually made me feel happy while I was doing it! I loved what we were learning and I found myself applying it to daily life too.
It was the first time I understood the why (not just you should use this technique and place it here). Once you know that, it feels like all the pieces fit together.”-AMY RUTTER, AMYMRUTTER.COM
Comms Camp is structured in two distinct sections—
Foundational Skills and Practical Applications, so you learn the building blocks AND how to put them together to respond to the opportunity or challenge in front of you
Each lesson inside Comms Camp is an audio file, so you can listen at your desk or on the go.
And, if you’re the kinda person who needs visual stuff to make concepts stick, you’ll LOVE the resource section. It’s full of cheat sheets, worksheets, communications audits (so you can get a handle on what you’re doing well and what needs your focus) and annotated examples.
Here’s what’s inside each section
Section #1: Foundational Skills
Module #1: Preparing the space
1.1 Setting an interaction up for success
1.2 Creating safe spaces
1.3 Defining roles and responsibilities
Module #2: Encouraging disclosures
2.1 Mastering nonverbal communication
2.2 Asking better questions
2.3 Checking in and moving forward
Module #3: Working with feeling and meaning
3.1 Pinpointing the message underneath the words
3.2 Removing shame and facilitating sharing
3.3 Making complex ideas relatable
3.4 Flipping the focus
Module #4: Advanced Skills
4.1 Silence
4.2 Constructive disagreement
4.3 Use of self
4.4 Closing
Section #2: Practical Applications
Selling yourself and your offers
Facilitating a group space
How to manage when someone dominates the conversation
With a new workshop added each and every month.
I loved how personalised it was rather than pushing 'do this' or 'don't do this' advice. Loved the mix of 'theory', self-reflection and implementation. You were your usual genius self. So good at subtly guiding you to the answer that was in front of you all along.”
-NADINE NETHERY, CANDOCONTENT.COM
“I have revamped my sales page, upped my prices and feel a lot more confident in how I talk about my signature offer.
I beta tested the ‘selling yourself and your offers’ workshop late last year
Here’s a taste of what people had to say
“The workshop definitely blew out some cobwebs and shifted my perspective in a good way! The pace, content and structure were all bang on.
It was delivered in your signature fun and easy to understand way and helped to change my perspective on sales and selling as a whole with some little nuggets thrown in that I'd never even considered before - ie, the bit about approaching potential clients you'd love to work with without sounding like a desperate douche bag and instead actually offering them useful insights that they can actually use.”
-AMIE TURNER, AMIETURNERINKCOM
And whether they pan out or not, I’m not sitting here chewing my fingernails — I know I did a stellar job at communicating the value I can offer, and I know said clients will get IMMENSE value from the proposals alone (which a rife with all the skills and concepts of the workshop).
What was valuable? Every single dang concept you taught, and how you taught it.
Seeing the tables you created for some of those concepts just made things *click* in my brain on a whole new level (like the different ways to join the conversation asynchronously, for things like podcast pitches, etc. and the table you had about ‘what your offer offers’…cheeeese and whiskers, my brain *got it* on a whole new level!). This was so delightfully human-centred, and for that reason, a million times easier for my brain to absorb and learn from.”
-MIISH GRIXTI, MIISHGRIXTI.COM
“I confidently quoted two of the biggest projects of my business’ career a week later.
And, to be clear, this is all from just one of the workshops inside Comms Camp…
Comms Camp comes in two different containers, so you can choose the level of support you need
Comms Camp DIY
A go-at-your-own-pace experience, built for those who like to fly solo
+ 14 foundational skills lessons
+ A growing library of application-based workshops (so you can jump into what you need, when you need it, instead of being completely overwhelmed with content, and constantly feel like you’re ‘catching up’)
+ A curated set of resources, designed to help everything you’re learning stick
+ A custom-built-GPT (CommsBot) so you can practice your skills in different simulations as a way to prep for what’s on your calendar or to do list in the coming weeks
ONE-TIME PAYMENT OF $797 USD
Comms Camp VIP
A mastermind-type experience, capped at 16 people, built for those who want a smart, supportive community of people who just get it
Everything in DIY, plus:
+ A 24-hour window of 1:1 Voxer support — coaching, consulting, strategy — with yours truly every month (take that, tricksy timezones and squishy calendars!)
+ A monthly group therapy session, so you can understand yourself (wants, fears, flaws, strengths, patterns, ways of being… just the small stuff 😉) and how that relates to your business in meaningful ways
+ A live hour each month for whatever the group wants and needs (e.g. skills practice, role play, Q&A, GSD session — LMK and I’ll deliver)
+ A slack-style group space for 24/7 support with your fellow Campers
$1000 USD PER MONTH
LEAVE ANYTIME
Special offer: $797 USD
per month if you join by April 1st
For a limited time only (until places are filled or we kick off on April 1st) you can join Comms Camp VIP and pay
just $797 USD per month
That’s VIP support for the DIY price point
In case you missed it…
There are no lock-in contracts, and you retain access to the DIY version of Camp regardless of whether you stay in VIP for one month or ten.
The only ‘catch’ (if you can call it that!) is you’ll be helping me train CommsBot (the custom GPT) simply by interacting with it as you work your way through the content.
Here’s how Comms Camp VIP is different from your stock-standard ‘mastermind’
First up, as far as I’m concerned, the inclusions in ANY offer should be entirely focused on what helps the people inside the container reach their goals easier, faster, and with more success—
And I don’t think those things are 64 zoom calls, unwieldy slack groups, and theme months that may or may not apply to your unique business and goals.
That’s why Comms Camp VIP:
✔ Is capped at 16 people. Always.
✔ Has a streamlined group space (because 17 separate channels is a *perfect* recipe for time-suck and overwhelm)
✔ Avoids a forced focus every month, in favour of being a space where you can ask for support on whatever challenge or opportunity you have in front of you right now
✔ Offers dedicated and generous amounts of 1:1 support, via the magic of a 24-hour coaching window inside of Voxer each and every month, where you can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) — whatever will help you most!
✔ Has a deliberate, sustained focus on intrapersonal work (i.e. exploring and unpacking the way you communicate with yourself — things like the stories you tell and beliefs you hold — and how that interacts with your business), which we’ll tackle in monthly group therapy sessions (more on these in the FAQs!)
✔ Has no lock-in contracts, because if/when it stops helping you get results that matter, it’s silly for you to stay
In case you need some proof that creating safe, impactful, small group spaces is my jam…
I felt completely supported and encouraged to interact & take advantage of your brain more! Which was so nice, because you really felt present for us.
The size of the group made me feel seen and like I could actually build connections, not like I was just another number. Oh, and getting support on things that were happening with my clients in real-time was so valuable.”
- MICHELLE EHRENSAAL, MICHELLEANNCOPY.COM
“I *loved* how you set things up, in the beginning, to make me feel safe and encouraged to ask questions.
The level of vulnerability and sharing going on in the group was truly amazing. I got to discuss questions that people don't ask in other communities.
I love how you teach things and break concepts down. And you give *way* more examples than most people, which was incredibly helpful.”
- ANNIE BACHER, ANNIEBACHER.COM
“Honestly Kirsty I don't know how you do it, but the community you created was unlike any other.
(You were) So approachable and relatable. Always there to guide and nudge if needed, but asking questions and trusting the process. Very open-handed and open-hearted with intel, which is SO appreciated.”
- KATIE BOYCE, KATIEBOYCECOPY.COM
“Just warmth and connection from the onset - really deep, meaningful conversations and growth. I'm blown away.
Comms Camp is a place where you master the skills to fuel YOUR version of success, whatever that looks like
Because, sure: we all want enough money that we don’t have to worry about it, as well as exceptionally satisfied clients or customers, and a way to generate leads that doesn’t feel like pushing an elephant up Everest—
But what those things mean for each of us is entirely subjective.
For example…
Maybe you want to be able to go to a coffee shop one day a week with your Remarkable — totally unplugged — and just write stories
Maybe it’s less about having a million dollar business and more about having enough to fly your sister home for Christmas
Or, maybe you do want the million dollar business, partly for the money, but also so you can say “I did the thing!”
Maybe you want to buy a nice car (not too expensive, but cool ;))
Maybe success looks like a couple of long-term clients with recurring, interesting work—
Or being able to take on $10k/$15k/$20k projects in your business without blinking an eye and KNOW you can handle them
Maybe it’s about no longer undercharging, and no longer feeling over-worked
Maybe it’s about getting into conversations with potential clients where they already have an idea of what is possible for their project, rather than having to hard-sell what you do and why it's a game-changer for their products
Maybe it’s simply feeling excited whenever you talk about your business, and having that excitement translate into a steady stream of leads
Maybe you want your stuff to be a little bit more on autopilot, with your lead magnets funnelling people to the right place
Maybe you want a no homework lifestyle
Or a way to make money even when you’re not on the tools
Perhaps it’s working out how to use your skillset to serve yourself more, not just your clients
Maybe it’s about being invited to be a speaker at events all around the world (and getting paid + travel comped)
Maybe it’s heaps of long meals and dancing
Just so we’re clear…
Whatever success looks like for you, I’d be honoured to help you get there
Comms Camp DIY
A go-at-your-own-pace experience, built for those who like to fly solo
+ 14 foundational skills lessons
+ A growing library of application-based workshops (so you can jump into what you need, when you need it, instead of being completely overwhelmed with content, and constantly feel like you’re ‘catching up’)
+ A curated set of resources, designed to help everything you’re learning stick
+ A custom-built-GPT (Comms Bot) so you can practice your skills in different simulations as a way to prep for what’s on your calendar or to do list in the coming weeks
ONE-TIME PAYMENT OF $797 USD
Comms Camp VIP
A mastermind-type experience, capped at 16 people, built for those who want a smart, supportive community of people who just get it
Everything in DIY, plus:
+ A 24-hour window of 1:1 Voxer support — coaching, consulting, strategy — with yours truly every month (take that, tricksy timezones and squishy calendars!)
+ A monthly group therapy session, so you can understand yourself (wants, fears, flaws, strengths, patterns, ways of being… just the small stuff 😉) and how that relates to your business in meaningful ways
+ A live hour each month for whatever the group wants and needs (e.g. skills practice, role play, Q&A, GSD session — LMK and I’ll deliver)
+ A slack-style group space for 24/7 support with your fellow Campers
$1000 USD PER MONTH
LEAVE ANYTIME
Special offer: $797 USD
per month if you join by
April 1st
Still here?
My spidey senses (ok, ok — my research😉) tell me you’re likely stuck on one of these thoughts
“Hey, Kirsty… do you realise you’re launching this very human-centred offer in the midst of an AI revolution?”
Yes, yes I do.
And it’s actually not a coincidence.
I suspect that interpersonal communication might be a skillset that — as humans — we’re increasingly distancing ourselves from, thanks to the fact that we can now go to a restaurant and place our order without speaking with anyone (tbh: sometimes kinda handy), or get Chat-GPT to write a funeral speech (honestly quite terrifying).
In a lot of ways, we’re outsourcing our ability (and need) to relate to people in the name of efficiency.
And, while we can — and I would argue, in most cases should — absolutely leverage AI to help us generate our work, we can’t yet get it to make our purchasing decisions, or attend our coaching calls, or decide which email lists we should subscribe to, or network at events—
Something that’s as true for you and me as it is for your prospects.
I guess what I’m saying is that as long as we need what we say, write, and share in our business to respond to and resonate with other people, mastering that skillset is something that gives you an edge—
Possibly more now than ever.
“Ok, but can having a thriving business REALLY be as simple as mastering one skillset?”
Totally fair question! Because I’m sure you’ve been sold this idea before, maybe in relation to list-building, or sales, or mindset (can we start a club? I’ll order us ‘BURNED BEFORE’ tees)—
And the answer is obviously no.
Thing is, Comms Camp assumes you’re already pretty bloody good at your core deliverable (e.g. design templates, launch copy, podcast editing, project management, career coaching, meal planning), and it’s the tasks around that which are currently tripping you up.
The good news is that the success of the overwhelming majority of those tasks (e.g. leading a sales call, writing an onboarding sequence, hiring a new team member, sharing a keynote on stage, interviewing a customer, facilitating a group space, or acing the positioning of your offers) all rely on your ability to connect and communicate with other human beings.
So, will Comms Camp make you the most skilled copywriter/designer/coach/course creator/{insert your thing here} in your niche?
No.
But it WILL give you the skills to:
Position your offer/s in the most compelling way
Collect the most powerful social proof
Create personalised, responsive email sequences
Build a team that supports your vision and the execution of it
Talk about yourself and your business in a way that attracts the right people
Identify and maintain the kind of boundaries that allow you to do your best work
And build phenomenal relationships along the way
And THOSE are the things that will make you one of the most respected names in your corner of the internet.
“Ok, point made. I feel like my communication skills are currently pretty good… so how do I know if I’ll actually get anything out of Camp?”
Grab a pen and a piece of paper (whatever’s lying around will do) and answer these 3 questions.
👉🏻 Write a list of everything on your calendar/to-do list this week that requires you to communicate effectively with another human being.
(If you need some examples to get you going, my list includes writing this sales page, hosting a 1:1 strategy session, emailing my accountant to see if we can find a more proactive way of working together, recording a podcast ep, posting on IG, building an application form, and recording a workshop)
👉🏻 How confident are you about these interactions?
👉🏻 How much impact do they have on your business?
And there you have it—
Visibility on the practical applications for the skills inside of Comms Camp (as they apply to YOUR unique business), an indication of whether you need help mastering those skills, and clarity on how important it is that you do.
If those things are suggesting a high ROI from Camp, pick your level of support and let’s get started.
Comms Camp DIY
A go-at-your-own-pace experience, built for those who like to fly solo
+ 14 foundational skills lessons
+ A growing library of application-based workshops (so you can jump into what you need, when you need it, instead of being completely overwhelmed with content, and constantly feel like you’re ‘catching up’)
+ A curated set of resources, designed to help everything you’re learning stick
+ A custom-built-GPT (Comms Bot) so you can practice your skills in different simulations as a way to prep for what’s on your calendar or to do list in the coming weeks
ONE-TIME PAYMENT OF $797 USD
Comms Camp VIP
A mastermind-type experience, capped at 16 people, built for those who want a smart, supportive community of people who just get it
Everything in DIY, plus:
+ A 24-hour window of 1:1 Voxer support — coaching, consulting, strategy — with yours truly every month (take that, tricksy timezones and squishy calendars!)
+ A monthly group therapy session, so you can understand yourself (wants, fears, flaws, strengths, patterns, ways of being… just the small stuff 😉) and how that relates to your business in meaningful ways
+ A live hour each month for whatever the group wants and needs (e.g. skills practice, role play, Q&A, GSD session — LMK and I’ll deliver)
+ A slack-style group space for 24/7 support with your fellow Campers
$1000 USD PER MONTH
LEAVE ANYTIME
Special offer: $797 USD
per month if you join by
April 1st
Want one last hit of social proof about what it’s like to be in one of my programs?
Of course you do, you wonderfully discerning human ;)
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“It didn't feel like a course, but more a personal and business growth container.
I made so many little breakthroughs in business more generally - breaking habits which aren't serving me and getting clarity on how I could be doing things better.
I just felt like all the content, your way of doing business, and the workshops were so well aligned for me - and how I want to do business but do it BETTER! And I knew I would learn heaps from you, Kirsty, but it was also SO VALUABLE hearing from the other members of the group. Seeing the things which they are struggling with and also the epic ways they are approaching their own businesses and jumping over those hurdles.
You were so approachable and non judgemental, which allowed people to feel comfortable and grow in a way which worked for them. I know in the future I will often wonder "how would Kirsty prompt me if I raised this biz issue with her?" Such a good mix of guiding in the right direction but also getting you to make the decisions which are right for you.”-HELEN DEHEN, HYDORALANE.COM.AU
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“I feel like I haven't actually finished most of the other courses I've signed up for. I've gotten some value from them, but not the kind of deep, fundamental shifts in understanding and knowledge that I've gotten from this one.
I loved that Kirsty was so available to help as questions came up (as they do), and really the format of the course was SO GOOD. The timing, the amount of info, everything.
Kirsty was so smart and insightful (!), relaxed and open. She breaks things down in a way that's both smart and approachable, so that it makes sense AND is really interesting.
Every time I've watched something she’s taught I feel like I learn something really important, but it's also fun to learn and highly implementable.”-ANGE FRIESEN, ANGEFRIESEN.COM
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“I'm so glad I joined. It's been the best investment in myself and my business so far.
I had so many Aha-moments that I don't know where to start ;)
You had an amazing ability to keep us on track, move us forward, and cater to our individual needs but still as a group, and no one was favored. And your wizard-like ability to address many of my thoughts before I even formulated the question in my head.
To be clear, you have no competition when it comes to teaching. Keep doing what you do.”-SUSANNA THAM, MARKETING STRATEGIST & COPYWRITER
FAQs
“What do I get in the VIP version of Camp that I don’t in the DIY?”
The course content is exactly the same in both levels of Comms Camp (all the lessons in the foundational skills section, plus an ever-growing library of application based workshops, and the resources — including that custom GPT— to help you go ahead and do the thing as easily and effectively as possible). The difference is that the VIP level also comes with robust, real-time support to help you — both 1:1 with me, and in a small-group setting, with a max of 15 other people.
“How does the Voxer support work?”
You and I have a set 24 hour window of time each month to chat via Voxer (if you haven’t used it before, it’s free and super easy! Think an app for sharing voice notes, and you know all you need to 😉). You can bounce ideas around, ask questions, get help with specific scenarios, talk about the gnarly stuff (fears, doubts, successes and the like) — whatever you want. You can pre-load me with messages throughout the month, so I can jump straight in at the start of our window, and you can get the most out of our time. It’s a way for us to work together in a 1:1 coaching + consulting capacity without having to navigate time zones and busy schedules (hooray!). Plus, the 24 hour time span means you can literally sleep on things, which — at least in my experience — is sometimes what it takes to identify the right question or get moving in the right direction.
“What about the group therapy sessions?”
I know — bit of a weird (or maybe just a new) concept for the online business space, but I’ve been in enough group coaching sessions over the years to know that they (usually!) only scratch the surface of what most of us are experiencing… and therefore only realise about 5% of the possible gains.
In group coaching, the success of the session is based on individual outcomes i.e. someone asks the coach for support while the rest of the group watches on (and maybe shares an insight or two), then someone else has a turn and so on. As such, everyone is likely to take away something different (and not necessarily related) from the session. In group therapy, the success of the session is based on the outcomes of the group as a whole, which means that the exchanges are much less didactic in nature, allowing the group to create a shared experience, which is in some way freeing or facilitative, even if in intangible terms (e.g. releasing shame around an action or feeling, or realising a previously held belief about oneself isn’t shared by others).
The expertise doesn’t come from the facilitator (i.e. me), but from each other, as people operating in a shared reality (aka online business) and therefore facing similar challenges. The focus is less about ‘finding an answer’ (we’ve got a group space for that!) and more about ‘shifting perspective’, through sharing all those things we usually keep to ourselves — fears, doubts, big scary feelings, and the like.
If you’re wondering how the session kicks off (‘like, do we come with questions, or..?’), it’s about surfacing what’s already in the room, which is on me as the facilitator. I’ll likely start most sessions with a grounding or mindfulness exercise, then ask a question or make an observation, and facilitate a safe space for discussion to unfold into (using all the skills you’ll be learning about inside Camp 😉).
“Are there any lock-in contracts?”
Nope, nada. Join for a month, and if/when it stops helping you get results that matter, be freeeee.
“If I join the VIP level this month, and leave at some stage in the future, do I still retain access to the DIY level of Camp?’
Yep! Including access to all future application-based workshops as they drop.
“When does Comms Camp kick off?”
Tuesday, April 1st (and I promise this isn’t some elaborate April Fool’s!).
“Can you tell me about the call times? I'm terrible at watching replays, and I promised myself I wouldn't do another online course if I couldn't attend live.”
Since it's always hard to pinpoint which timezones and schedules (e.g. working school hours etc) will be represented in a group before you fill it, I'll be asking everybody what their preferred days and times are as they join.
I suspect it's unlikely that everyone in the group will have the same availability, but what I think *is* likely is that we'll be able to find two regular times each month that most people can attend at least one of, and we'll then be able to alternate what happens in each slot e.g. group therapy on the first Tuesday of the month and the live hour on the third Thursday of the month in May, then the reverse in June, so you're never continually missing one component.
For the sake of having something concrete to opt in-to or out of, I have set the times for April to kick us off.
The group therapy session will run from 9-10am AEST on Tuesday the 8th, and the live hour (for role play/skills practice/Q&A etc) will run from 9-10am AEST on Wednesday the 16th.
The 24 hour Voxer window is a little more flexible (by design!), so that everyone gets that guaranteed 1:1 support each month, regardless of what else is on their calendar.
“Oof, I want to be part of Camp, but now’s not the right time. If I buy the DIY version in future, and then decide to apply for the VIP level, do I get credit for what I’ve already paid?”
Yes, but two caveats here: 1) the price of the VIP level will go up after the initial launch, and 2) there are a maximum of 16 available spots inside the VIP level, so you may not be able to join as soon as you’re ready (which is totally ok! Just a heads up).
“When *is* the DIY version launching?”
Early/mid May, depending on when CommsBot is fully built and ready to support those inside.
“What platform is all the content hosted on?”
It’s all on Circle — the content, Slack-like community, group therapy sessions, and the skill practice/workshop/Q&A/GSD sessions. One platform, one login, and (hopefully!) zero chances to get lost and discombobulated.
“What application-based workshops are you planning to add over the next few months? Can I request one?”
Next up on the list are crafting a keynote, handling objections, and hiring + supporting a team. And yes, I’ll absolutely take requests from Camp mates!
“Is there an in-person element?”
Not yet, but I’m aiming to add one in later this year — a retreat for those in the VIP campsite, plus a skill-building workshop for anyone who wants it. Watch this space 😉
”What’s the application process for Comms Camp VIP?”
If you click on any of the ‘Apply Now’ buttons on this page, you’ll find yourself face-to-screen with a 14-question application form that should take around 25 minutes to complete. The form is designed to help BOTH of us work out a) what you need support with right now, and b) whether Comms Camp is the right place to get it. Because the application is all about allowing you and me to make a confident decision — either way! — the next step after you submit your application will depend on what kinds of questions we both still have, but could be an email exchange, zoom chat, invitation to come on in, or a suggestion of another offer that might be a better fit. Whatever that next step is, you can expect it within 48 hours of submitting your application (no-one likes suspense!). Applications will be reviewed in order of submission.
“I’m a Brain Camp alumni. How different is Comms Camp?”
There’s absolutely some crossover in the foundational skills covered (framing, questions, summary, paraphrase, normalising, reframing will all be familiar to you — but challenging, use of self, silence, termination, and informed consent may not be), but the applications for these skills are much broader. For example, when I taught framing inside Brain Camp, it was specifically in relation to VoC research. In Comms Camp, I also teach framing in terms of how it informs your positioning, onboarding processes, pitches, proposals and more.
Got another Q?
Shimmy me an email at hello@kirstyfanton.com and I’ll get back to you ASAP! Or, if you’re a talk-in-real-time kinda person, book a chat in with me here.
So, how ‘bout it?